Personalized photo publishing service Mixbook has announced it has acquired scrapbooking service Scrapblog for an undisclosed amount.
Scrapblog has gone far since its beginnings as a scrapbooking service back in 2006, integrating with Photobucket, adding a virtual goods marketplace, and generally establishing itself as one of the leaders in the online digital scrapbooking market.
Mixbook on the other hand offers collaborative photo book, card and calendar building and sharing, with plenty of free designs for its users to choose from. The two services are a natural match, and combined they have more than five million customers, Mixbook claims.
“Digital scrapbooking has surged in popularity over the past few years, with the scrapbook industry reaching billions of dollars in annual sales. Scrapblog’s users will now have access to an improved user experience via Mixbook’s thousands of free designs, state-of-the-art software and industry-leading customer service,” said Andrew Laffoon, CEO of Mixbook.
via mashable.com