Best-In-Class Display Technology
Our spectacular 7-inch VividView™ Color Touchscreen makes reading more engaging than ever. The backlit screen makes it easy to read day or night. Displaying more than 16 million colors in unsurpassed high-resolution, NOOKcolor delivers incredibly rich images and clear, crisp text, making your reading come to life in ways you've never experienced before.
All this for $250 - in time for Christmas! WOW!!!